Honey Mama’s
How Integrated Logistics And Fulfillment Saved A Growing Chocolate Brand From A Meltdown
The Situation
Honey Mama’s was growing fast. Consumers couldn’t get enough of their delicious cocoa truffle bars, but as a small, West Coast business, the company was racing to satisfy demand. They were running out of warehouse space, their pick-and-pack crew was struggling to keep up, and orders to customers on the East Coast were often delayed — a problem for a product that needs to be shipped quickly and cold.
The Netrush Approach
The Netrush team consolidated ecommerce fulfillment and logistics for both Honey Mama’s direct-to-consumer and Amazon businesses and centralized warehousing and distribution at our Kentucky site, making it easier to ship to any U.S. location in a 1-to-2 day window. With our help, Honey Mama’s has gone from struggling to process 50 orders a day to seamlessly handling hundreds at a time no matter where their customers shop.
The Results:
AVG. SHIPPING COST
20%
PER PACKAGE
NO LONGER FEARS SPIKE
Black Friday
IN ORDERS
Complaints
Refunds
Replacements
# OF ORDERS SHIPPED
Doubled
PER DAY
About Honey Mama’s
Honey Mama’s became a Netrush brand partner in 2020. The company makes category-defying refrigerated cocoa truffle bars and was founded in 2013 when Christy Goldsby, a former bakery owner, had a life-changing wellness experience that inspired her to re-define what indulgence can offer. Her vision became a reality with the launch of a one-of-a-kind line of bars made from a foundation of five pure ingredients that are wildly delicious and nourishing. Honey Mama’s bars are available in the refrigerated section at more than 2,200 retail locations nationwide and online.
