Enzymedica
Harnessing Buy with Prime for Enhanced Customer Experience and Remarkable Growth
Situation
Despite its success on Amazon and their own DTC site, Enzymedica recognized the importance of maintaining loyal customers wherever they shop, which was crucial for long-term value and customer relationships. The evolving shopping habits of consumers, who were increasingly using multiple platforms simultaneously, complicated this goal. To ensure that no loyal customer was left behind, Enzymedica sought to unify its digital strategy.
SOLUTION
To address its challenges, Enzymedica turned to Netrush, a leading digital partner for brands, to integrate Amazon's 'Buy with Prime' service. Buy with Prime enabled Enzymedica to provide a seamless and convenient shopping experience by combining the power of Amazon Prime with their strong brand proposition. Whether they shopped through Enzymedica's website or Amazon, customers could now enjoy the benefits of fast and reliable shipping and easy payment.
The implementation of 'Buy with Prime' drove significant results for Enzymedica. New-to-brand consumers increased by a stunning 81%, and the new-to-brand share increased by 10.6 percentage points. Furthermore, new-to-brand customers grew at a faster rate than total customer growth after implementing Buy with Prime. Orders per visit also saw a 34% increase, signaling an improved customer shopping experience.
The Results:
NEW TO BRAND
81%
CONSUMERS
ORDERS PER
34%
VISIT
NEW TO BRAND
34%
SHARE
“The implementation of 'Buy with Prime' was transformative for us. The service not only helped us streamline our digital strategy, but the results are a testament to the power and convenience of Amazon's 'Buy with Prime' service.”
— Gary Kazmer, Vice President of Digital, Enzymedica
About Enzymedica
Enzymedica joined Netrush as a brand partner in 2014. Enzymedica is a Florida-based, natural digestive health company that sells to over 30,000 stores worldwide and online. Its top-selling enzyme brand is No. 1 in America. The company has received more than 50 industry awards including multiple Better Nutrition Magazine’s People’s Choice Awards, many Best of Supplements Awards, and numerous VITY and Nexty Awards.
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