Vibrant Health
How To Megaboost A Brand’s Presence And Purpose
The Situation
Vibrant Health offers powdered superfoods and other wellness supplements, a space where new competitors seem to emerge daily. But the brand’s presence was highly fragmented and inconsistent between its Amazon, DTC, and social channels, leaving shoppers with mixed messages. In addition, they were missing out on the opportunity to differentiate themselves from the competition.
The Netrush Approach
Our ecommerce strategy team set out to align product messaging and product categories between Vibrant Health’s DTC website and Amazon, and redesigned their Amazon Brand Store, creating a more unified omnichannel customer experience. We also took the opportunity to highlight the fact that Vibrant Health is a black-owned business. The work allowed Netrush teams to use the Store as a powerful marketing tool and key customer touchpoint for cross-selling campaigns. As a result, Brand Store sales went from 2% of the brand’s total sales to 7%.
The Results:
BRAND STORE
150%
TRAFFIC
SALES
235%
CONVERSION RATE
27%
“Working with Netrush, you will receive expert recommendations, responsive feedback, and a committed marketing team working towards a mutual goal of growing incremental sales and increasing brand awareness.”
— Ted and Paige Parker, Owners of Vibrant Health
About Vibrant Health
Vibrant Health joined Netrush as a brand partner in 2014. They have delivered proven and trusted nutrition since 1992. The company has earned a reputation for prioritizing product quality and ingredient transparency above all. These exacting standards have enabled the company to create the most comprehensive and effective formulas on the market. With a total of 48 industry awards, Vibrant Health is considered America’s most award-winning supplement brand.
