Host Defense
How To Cultivate A Small Brand Into A Category Leader
The Situation
Long before the mushroom supplement craze hit consumers, Host Defense was a small brand with a big vision. However, as the brand’s popularity and sales on Amazon grew, unauthorized sellers flooded in, presenting a roadblock to growth. MAP violations and compliance issues damaged hard-won brand equity and threatened to erode retail relationships.
The Netrush Approach
Brand protection is the key to transforming Amazon into a thriving channel for growth, and it starts at the distribution level. Our team helped Host Defense fully understand their distribution roadmap and developed a strategy for violation monitoring and enforcement. Control gave Host Defense the foundation it needed to take off on the marketplace. Over the course of six years, we’ve helped take Host Defense from a small brand with a lot of heart to the dominant player in the mushroom supplements industry.
The Results:
MONTHLY SALES
$1.5 MIL
FROM $10-15K
BACK IN 2013
CUSTOMER LIFETIME
$148.30
VALUE
SALES GROWTH
3000%
SINCE 2013
RANKED IN AMAZONS
NUMBER ONE
MUSHROOM SUPPLEMENTS
About Host Defense
Host Defense® Mushrooms™ has been a Netrush brand partner since 2015. They are the #1 best-selling mushroom supplement brand in the U.S. Their mission is to explore, study, preserve, and spread knowledge about the use of fungi for helping bees, trees, people, and the planet.
